- Introduce the topic of globalization and international marketing with these questions:
- Which international companies sell products in your country?
- Which of these products do you buy? Why?
- Which companies from your country sell their products abroad?
- Which of these products can you buy here in Utah?
- How different is that same product when it is sold here in the U.S.?
- Watched a short presentation on McDonald's local marketing strategy at http://www.youtube.com/watch?v=v6coDUDCJ10&feature=related Identified the five main reasons for this company's local strategy. Listed examples for each reason.
Homework
- Vocabulary Preparation, Ex. B, p. 66-67
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